About

From code to design, from markup to user behavior. My journey in UX/UI has been a constant evolution between structure and emotion. Today, I design digital experiences that connect and perform.

antonio frade

My journey in UX/UI began long before those letters became popular. Back then, tables ruled the web, and making a design look the same across browsers felt like a daily battle.

I came in through the front door of markup: HTML, CSS, hacks, and workarounds. I spent more time fixing browser inconsistencies than thinking about aesthetics. But over time, something shifted. I started paying attention to visual details—grids, spacing, typography rhythms, colors. Design began to pull me in.

Almost without noticing, I went from asking how something should look to asking why it should be that way. Why does one flow work better than another? Why does one interface feel more comfortable to a user? What makes a digital experience truly meaningful—beyond how it looks?

Since then, my work has lived at the intersection of structure and emotion, of order and empathy. Between code, color, and behavior.

How
I do it

Sometimes the WHAT you do is just as important as the HOW you do it.

TOOLS

Figma
XD
Adobe Creative Suite
AI tools
VSC
Git

SKILLSET

User Centered Design
User Research
Information Architecture
Prototyping & Wireframing
HTML & CSS
Branding & Logo Design

Let's talk

Interested in working together or just grabbing a coffee and having a chat? I’d love to hear from you — get in touch and let’s talk!